Haven’t you heard that Instagram is no longer a photo-sharing application? Instagram announced today that users can now upload 60-second videos to Reels, a competitor of the TikTok platform. This update also adds functionality to the Subtitle Tag in Reels, which can convert audio to text. Instagram previously showed this sticker for Reels when it added Reels to Stories, making it easier for deaf or hard-of-hearing users and people who want to use the app without sound to access the platform.
Currently, subtitle tags are only available in a few English-speaking countries, but Instagram plans to expand to other countries and languages soon. TikTok already has a similar function.
Previously, Instagram only supported videos up to 30 seconds long, while TikTok recently allowed users to create videos up to 3 minutes long. It will be useful for TikTok users who want to copy their content from TikTok or other competing apps to increase subscribers across multiple platforms. More YouTube users make a living on social media than ever before, but with so many platforms available (even Pinterest invests in short videos), it makes sense to post cross-content.
Therefore, this feature benefits Instagram creators who also have TikTok fans, but for the platform itself, it makes sense-the more attention to scrolling, the better. Users have figured out how to reclaim their videos without them.
YouTube Shorts and Snapchat Spotlight also currently support up to 60 seconds of video. In May, YouTube Shorts launched a $100 million creator fund, which will be distributed to top short film producers in 2021 and 2022. From its launch at the end of November to the end of 2020, Snapchat provided viral spotlight creators with $1 million a day. Facebook and Instagram have also pledged to invest in digital creators.
To access this feature, go to Create a new reel and press the down button on the left side of the screen to open the menu. Tap the length to scroll through the options and create a 15-second, 30-second, or 60-second video. Currently, not all creators have access to 60-second roles, but soon all users will be able to use them.